Avis Ward

Armor All Suits Up



Posted: Saturday, November 15, 2008

by
GeoVi's Home for Pregnant Teens

Armor All in the news probably would not have caught my attention if my car had not been detailed on Wednesday. I have built a solid relationship with the sales, service and detail departments at the dealership where I take my car and have been afforded some privileges.

Reminiscent of the days when I was a pharmaceutical sales representative, I like to take the guys something special to eat when I am in for service or just unexpectedly. As a result, my car is detailed as if being prepared for resale at no charge because of this ritual. There are other perks too and all because of this tempting of the taste buds which started about eight years ago.

I am not sure Armor All is used at this dealership's detail shop. But, the latest news is that Armor All/STP Products Company has signed exclusive licensing agreements for the introduction of Armor All branded car vacuums, modular floor tiles, and a line of auto body and fiberglass repair products.

Armor All's parent company is The Clorox Company which is headquartered in Oakland, California. It's vice president of new business development and licensing, Steve Silberblatt said, "The addition of these new Armor All branded lines to the already wide-ranging family of automotive care products available under the ARMOR ALL brand supports Armor All's position as the leading brand in car care for both the inside and outside of the vehicle. Auto enthusiasts will now have access to an even wider range of ARMOR ALL branded products to keep their cars, and the spaces in which their cars are garaged, clean, protected and looking like new."

I have used Armor All in the past with satisfaction. Lexol is my favorite leather cleaner, however, and is used on furniture, handbags and shoes. Whether the dealership uses Armor All or not is immaterial to me. My car looks and smells brand spanking new every time they clean it up!

The new Armor All branded products will be available at mass retailers, auto channels, home improvement stores and online. Companies interested in licensing opportunities with Armor All should contact Rory Wehrlie at Brand Sense Partners, 310-867-7222.

2008 by Avis Ward of GeoVi's Home for Pregnant Teens
Avis is founder of El Elyon Outpouring Center, an Empowerment Outreach Ministry emphasizing God’s Unconditional Love and Grace and GeoVi’s Home for New Life, a nonprofit providing faith, hope, and love to teens, pregnant teens and their babies. She's CEO of Providential Coaching, a Christian Life coaching practice teaching young women how-to turn within for divine direction to learn and follow the plan God has for their lives. She's the host and creator of Devoted Housewives in the House of God, an Internet Radio Talk Show. Speaker, Seminar Leader and an Ambassador of Love. Avis respectfully acknowledges her deceased parents as her role models, and the hero and heroine in her life.
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